Project Description

Project Brief

It was the launch of the brand Roraima Trading Group, for this we were contacted to create its graphic identity from scratch, including its logo to all the necessary stationary and more.

A complete stationary set

Project Timeline

For this project we invested precious time during the listening process, in order to understand what the client’s needs were. For three weeks we worked on different proposals and we were able to present all the pieces before stipulated. Resulting in complete client satisfaction.

Listening Process 88%
Project Planning 93%
Graphic Design 91%
Corporate Identity 98%

First Step: Planning

In search for inspiration, this logo was inspired by Tepuy Roraima, is the highest of the Pakaraima chain of tepuy plateaus in South America. for this visual concept we wanted to communicate the advantage of being above everything else, projecting a better view of reality.

Back & Forth: Revisions

One of the most important steps to achieve complete client satisfaction is to keep communication open during each process. Thanks to this agile method, we were able to gain time.

Delivery: Satisfaction

The project not only culminated in time, but the delivery process that also carries its protocol, was received with total satisfaction. Here the importance lies in justifying from the form to the color palette used.

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